Introduction
In an era dominated by the global climate crisis, media plays a pivotal role in shaping public opinion and driving action. Yet, the question lingers: Is the media doing enough?
In New Zealand, there are three traditional media giants –
- The Herald
- Stuff
- The Otago Daily Times
all of which have the ability to sway public discourse.
With a combined audience of 4 million, their reach is undeniable. But are they addressing the most pressing issue of our time adequately?
Media’s Top Topics
Delving into their content, a primary analysis reveals the hot topics in their publications. From elections to education, local government to transport, and health to the economy, these issues matter, but there is one existential issue missing: climate change. Climate change is a moral imperative, an existential threat that needs to be prioritised and front and centre of this election. And it is the responsibility of all media to provide comprehensive commentary.
The Stark Reality – Global Boiling
Despite the dire warnings from credible sources, the media’s coverage of climate change remains dismally low, accounting for less than 2% of their content. Antonio Guterres, Secretary-General of the United Nations, declares, “The era of global warming has ended; the era of global boiling has arrived. Leaders must lead. No more hesitancy.“
The Media’s Role – A Moral Imperative
So, how crucial is the role of traditional media in influencing climate action? The answer: pivotal. Climate change is too critical to ignore. Media must serve as the beacon of truth, fostering awareness, inspiring action, and steering clear of sensationalism and political agendas. Reporting the facts, highlighting positive actions, and educating the public about the necessary policies are imperative steps.
Time to influence
Together, with responsible and impactful media coverage, we can pave the way to a better future. The media’s power to influence public opinion and policy choices should be harnessed to tackle the climate crisis head-on. It’s time for traditional media to rise to the challenge and lead the way in building a sustainable tomorrow for us all.